SS26 Collection: Behind the Scenes

We always love sharing something we put so much dedication and attention to detail into, like our shootings. Sometimes they can be a little chaotic, it’s inevitable! But they’re always fun and never stop surprising us.This is a small window into those days and the creative process behind the campaign.

For this SS26 campaign, we travelled to the outskirts of Madrid to bring to life the idea we had in mind: Volver (“to return”) to the village, to slower days, to childhood memories…

We took most of the inspiration for the campaign from our own childhood memories, but as the idea evolved, many different references naturally emerged along the way.One of the clearest was Alcarràs, the 2022 film by Carla Simón. We deeply admire the way everyday scenes are portrayed throughout the film, and how they add emotion and meaning to the idea of life in a small village, as well as the uncertainty surrounding that way of living today.

A frame from Alcarràs (2022), featuring the children playing inside an abandoned car.

Another important source of inspiration was Demasiadas Mujeres, the music video by C. Tangana, filmed in a small village in Segovia.Throughout several scenes, a child rides his bicycle through different parts of the almost deserted town, brought to life through familiar and meaningful details for anyone who has ever visited or spent time in a place like this.

A frame from Demasiadas Mujeres by C. Tangana, filmed in the small village of Aragoneses, Segovia.

We imagined different scenarios, from a countryside house where various everyday moments could unfold, to summer escapes to nearby reservoirs for a swim, so typical of summers spent in the village.All of them aimed at capturing that sense of freedom, simplicity and slow living that defines the season away from the city.

That’s a small recap of what took place during the SS26 campaign. See you on the next one!