Our latest Spring/Summer 2025 collection, The Perfect Guide, offers playful instructions on how to perform everyday actions and make the most of the elements around us.
To bring these ideas to life, we recreated some of them at our headquarters, using colorful backdrops and even setting up a small room to illustrate these actions (with a few fun rounds of UNO in between).
Each activity highlights the collection’s purpose: to reinvent daily routines with humor and imagination. We used everyday objects like chairs and clocks for these playful scenarios, capturing both photos and videos to create the final visuals.
What about you? Have you reinvented any of your routines or let your imagination soar using everyday items? Share your experiences with us on Instagram and discover the full SS25 collection, The Perfect Guide!
