Today we want to share with you a series of behind-the-scenes images of our latest Spring/Summer 2024 collection titled “All That Breathes.” In it, we aimed to pay tribute and show respect to “all that breathes,” sending an optimistic yet conscious message about the future for generations to come.
To express the campaign’s message, it was important that the chosen location was appropriate, so we concluded that this small house located in one of the estuaries of Galicia, in northern Spain, was perfect for the story we were going to tell.
Located right over the sea, the house makes you feel completely connected to nature from the living room itself, with views of the sea and the Galician landscape.
Another important factor was the beach located just below the house. Here, we carried out a beach clean-up, thereby illustrating one of the messages we aim to communicate in this collection: respect for nature.
The house of A Roiba, designed by architect Ramón Vázquez Molezún, was built between 1967 and 1969. It resembles a boat in its structure and relationship with the environment, thus creating a refuge intimately linked to the marine landscape. Over the years, it has been restored and preserved as a testament to the architectural legacy in the region.
We hope you enjoyed this inside look into the SS24 campaign “All That Breathes”!
