Essentials Capsule: Behind the Scenes

We're back with a new article! This time, we're taking you behind the scenes of Essentials Capsule, our latest collection. We wanted to share a little more about the creative process, from the first ideas to the final result, and give you a glimpse of how it all came together. Hope you enjoy it! ❤️

For this capsule, we decided to keep things close to home, shooting the campaign in A Coruña, where it all began. A familiar place that felt just right to bring our latest collection to life.

The 28-piece collection brings together the shapes, colour palette and details that define The Campamento’s approach to everyday dressing, translating some of its most recognisable codes into a focused wardrobe for kids from 2 up to 14 years.

As its name suggests, Essentials Capsule is all about building a wardrobe of everyday essentials: simple, comfortable and versatile pieces designed to be worn again and again. A timeless collection that goes beyond seasons, bringing together easy-to-wear designs that can be mixed, matched and enjoyed in many different ways. We also played with our logo through embroidery, prints and velvet applications, adding little details that make each piece feel special and unmistakably The Campamento. The idea was to create a collection full of everyday favourites, made to become part of your wardrobe for a long time!

For this campaign, we wanted to keep things simple, natural and playful, letting the clothes and their little details take centre stage. We played with different combinations, layering pieces and mixing colours and textures to show how these everyday essentials can become part of so many different looks.Through spontaneous poses, close-up shots and an analogue-inspired aesthetic, we wanted to capture the personality of each outfit in a relaxed and effortless way. The idea was to celebrate the beauty of simple things, showing that even the most timeless wardrobe staples can be full of character, creativity and fun!

We had so much fun both in the studio and outside! Between shots, we enjoyed some time together, shared a lovely lunch and made the most of the day. It was one of those shoots filled with good energy, laughter and lots of little moments that made everything even more special. And yes, we ended the day pretty tired, but with big smiles on our faces!

That’s a little recap of what went on behind the scenes of our Essentials Capsule! Discover more on our social media and in our newsletter! <3