The concept of our AW24 collection, The Living Room, revolves around children’s imagination and how they can transform any space with their creativity.
That’s why, for this campaign, we wanted to share the power of imagination with some friends. We invited five guests to reimagine one of their rooms and make them become anything they want with their imagination. Discover below what their Living Rooms have become below!
By letting the little ones’ imagination run wild, they reinterpreted entire rooms or pieces of furniture, giving them new purposes beyond their original use. We love how these creative transformations turned out, and we even added some drawings to bring their visions to life!
First, we have @agus_per, whose kids transformed the bathroom into a rockstar’s stage, reinventing the furniture to play like they were on a real stage!
Meanwhile, @justineleenarts (left) and @margotsimsim‘s kids (right) chose sea life as their inspiration. One dreamed of diving deep into the water to swim with crabs and jellyfish, while the other imagined sailing on their own boat, perhaps catching some fish along the way!
@clarainfante turned her room into a theme park with just a few pieces of furniture, including a roller coaster. You can almost hear the joyful screams!
Lastly, @nataliaswarz‘s little one became a lighthouse keeper, confidently navigating the coastal waters like a true protector of the seas.
We hope this playful activity inspires you to let the little ones unleash their imagination too. If you do, don’t forget to tag us with the hashtag #TheLivingRoom!
