Our latest Autumn/Winter 2024 collection, “The Living Room”, is inspired by the imaginative spaces we created as kids, where an ordinary living room could become anything we dreamed of.
To bring these different scenes to life, we transformed our headquarters into a mountain, a forest, and even outer space. It took not only skilled craftsmanship to create all the elements you see in the photos but also a lot of imagination! Now, let us take you behind the scenes of the AW24 campaign.
We changed all the decoration each time we switched scenes. The background images set the tone for each scene, but it was always important for us to pay attention to the details. That’s why we crafted custom elements for each set, with Mario (@mariopradodesigns) and Hugo handling the most significant pieces.
By combining all these elements, we aimed to create an atmosphere that matched each scene, keeping it colorful and fun, with realistic touches while still maintaining the sense that we’re on an artificial set.
And that’s all! We hope you found it interesting to learn how this campaign was brought to life. Maybe it will inspire you to create a scene in your own living room, but remember, the most important thing is your imagination!
